Resources Library by ANA

Untangling the European web

This paper examines demographic and targeting benchmarks for online media planning taking a critical look at the currently used terminology and suggests new approaches such as the link of frequency of web usage mid intensity (surfing time).

Catalogue: ESOMAR Net Effects 1999

Authors: Jennifer Baum, Susanna Rehbein

June 15, 1999

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Anumita Sharma, Mrinal Sarkar

Company: Nielsen

June 15, 1999

In search of online market data

Until recently online desk research was not widespread. This however has changed over the past few years - particularly since the Internet is offering various possibilities for the market researcher to search online for basic and detailed market...

Catalogue: The Worldwide Internet Seminar 1998

Author: Sabine Graumann

Company: Burke, Inc.

June 15, 1998

Metering television in the digital age

This paper provides an overview of the impact on measuring television audiences due to the market’s transition to digital television (DTV) in the United States. The Federal Communications Commission (FCC) has mandated that the transition will...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Barry Cook, Edgar Aust

Company: Nielsen

June 15, 1998

European children talk about animated cartoons

This joint research project was conducted by Millward Brown in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12 years, all of whom watch television every day....

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Andrea Bielli, Licia Brembati, Daniela Piccone

Company: KANTAR TNS Malaysia

October 22, 1997

Media reality of kids

This paper discusses findings of the most extensive research on the media usage of kids aged from 8 to 15 years ever carried out in Germany. To provide as complete a picture as possible, media usage habits were studied in a 1600 case representative...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Brigitte Melzer-Lena, Olaf Hansen, Christoph Blum, Axel Dammler

Company: iconkids & youth international research GmbH

October 22, 1997

The use of the Internet for opinion polls

The paper examines current and future Internet usage in Europe. It discusses how the Internet is beginning to be used for data collection in market research and its benefits over other methods. More specifically it shows the results of Internet...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Pete Comley

September 1, 1997

Cultural and lifestyle influences on tv viewing

Out-of-home viewing has been documented in a number of studies. Much of this research has been conducted in the U.S., most recently in 1994. That study confirmed that there is a considerable amount of viewing in locations which are not measured by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Gerhard Graf, Horst Stipp

June 15, 1996

The patterns of television coviewing behavior

People usually watch television with their family members and thus the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the intricate nature...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Hae-Jin Shin, Jinho Kim

June 15, 1996